These products usually have high awareness and are churn and burn brands for campaigns. Messaging will have to be innovative to break through and earn awareness.Ĭompetition and substitution is high and differentiation is hard earned. There is no limit to the growth potential of that market because people will always be looking for new jobs, and there is no reason a new player couldnt introduce a new dominant brand.ĭogs arent generating money and there isnt strong market growth, meaning major investing will have to happen to even hope for profit. This will enable you to see the complete size of the market and the role your brand is playing.Īs you invest, you have the potential for strong returns with an established product. Youll have to find or be able to develop rough estimates of revenue and market share for each competitor.
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